Event marketing not only continues to grow, it grabs the lion’s share of the budget. But, how do you go about finding out whether it’s working? Have you set goals? Are they measurable? Are they realistic? Did you Google search to find what goals you thought were appropriate and come up with a few ways of measuring them that you thought were, ‘OK’?
Gold Coast, Queensland, 9 March 2020 — Gold Coast Convention and Exhibition Centre (GCCEC) has been recognised as the nation’s leading Business Event Venue, winning Gold at the Australian Tourism Awards in Canberra on Friday night.
Even if you are just thinking about how to stage more a sustainable event, it’s important to ‘spread the word’ about your work. Share your initiatives with clients, guests, suppliers, industry partners, colleagues and management. Ask what can be done, find out how you can implement change and keep within the budget.
People will appreciate your efforts to reduce the carbon footprint.
MCEC partners with Harry the hirer to promote Sustainable events at AIME2020. Event sustainability is one of the fastest-growing considerations in the meetings industry, as public expectation increases for lower carbon emissions and less environmental impact. At AIME2020, Melbourne Convention & Exhibition Centre (MCEC) partnered with renowned events and exhibition hire company, Harry the hirer, to inspire delegates to take…
EventsAIR changes the game with its 6th Generation Event Technology #6thGen 17 February 2020 – EventsAIR Launches its anticipated new 6th Generation event management platform to the world. A long history of over 30 years EventsAIR latest release holds nothing back. Built on the latest web architecture offering a highly secure, fast and mobile cloud-based system. It offers the…
We were at PCOA Conference in Sydney and had the awesome and fun time of activating the M Gallery for Sofitel Booth. We painted a mural live over the three days to bring to life what the experience of M Gallery by Sofitel means. It was a real talking point over the conference and we absolutely loved to be…
Andrew Klein, professional MC and presentation skills speaker and director of SPIKE Presentations, presents his front line observations on conferences in a regular feature in BEN.
Acknowledgement to Country performed by The KARI Singers was so powerful, joyous and moving…
“Certification determines if an event manager or event management company meets or exceeds minimum standards of service and business practices,” he says.
“Clients see certification as a method of ensuring they are getting quality and at the same time being assured of risk mitigation.”
‘Holiday Here This Year’ – TV and Radio ads roll out Tourism Australia’s domestic campaign, Holiday Here This Year, continues to roll out and gather momentum with new TV advertisements hitting the screens in regional Australia this week. This is in addition to the national radio advertisements that started airing last week, and the extensive out of home advertising seen…
An event’s brand is much more than a logo or colour palette. It’s what constitutes the identity of your event and what differentiates it among the myriad of others. It can evoke the actual experience, unlock creativity on-site, and promote an emotional connection with your target audience. An effective brand strategy builds awareness and develops trust and loyalty among your…