Organisers

Producers, Managers
and Convenors

PCOA’s August webinar – ‘Tactical Marketing for Business Events: Boost Registrations, Engage Attendees and Leverage AI’

In this power-packed 30-minute webinar, Kelly will cover practical tactics to achieve event marketing success that goes beyond just increasing registrations. While getting people in the door is an important part of any event marketing plan. We will also explore the art of engaging your attendees from start to finish. Learn how to create pre-event buzz, deliver memorable on-the-day experiences, and make a lasting impact with post-event marketing.

PCOA23 is heading to Adelaide!

Professional conference organisers, in-house event planners and meeting industry professionals will be heading to Adelaide in December 2023 for the PCO Association’s 15th annual conference and exhibition.

The spring issue of Spice magazine is out now!

Spice readers have once again thrown their support behind the event industry and voted with great enthusiasm for their favourite services and suppliers. From cutting-edge technology to creative styling, find out who made the industry’s hottest hit list.

Event Branding: Consistency vs. Uniqueness

An event’s brand is much more than a logo or colour palette. It’s what constitutes the identity of your event and what differentiates it among the myriad of others. It can evoke the actual experience, unlock creativity on-site, and promote an emotional connection with your target audience. An effective brand strategy builds awareness and develops trust and loyalty among your…