Producers, Managers
and Convenors

Don't miss the August webinar! Tactical Marketing for Business Events: Boost Registrations, Engage Attendees and Leverage AI

Date: Thursday 24 August 2023  |  Time: 1:30pm to 2:00pm AEST

In this power-packed 30-minute webinar, Kelly will cover practical tactics to achieve event marketing success that goes beyond just increasing registrations. While getting people in the door is an important part of any event marketing plan. We will also explore the art of engaging your attendees from start to finish. Learn how to create pre-event buzz, deliver memorable on-the-day experiences, and make a lasting impact with post-event marketing.

Additionally, discover how to add AI to your marketing mix. Join us for this impactful webinar and take your event marketing game to the next level. Get ready to supercharge your business events with tactical marketing strategies that work.

Webinar registration is complimentary to PCOA members and business partners. A small fee of $30.00 per attendee applies to all non-members. Members please register below, non members can register here.  Everyone who registers will receive a link to view the recording following the webinar.


  • Boosting Registrations: Proven strategies to drive more sign-ups for your business events.
  • Creating Pre-Event Buzz: Engaging registrants leading up to the big day.
  • Memorable On-The-Day Experiences: Ensuring your event leaves a lasting impression.
  • Post-Event Marketing: Leveraging your event for continued engagement and growth.
  • The AI Advantage: Unleashing the potential of Artificial Intelligence in event marketing

Kelly Harvey

Kelly Harvey is the Chief Marketing Officer at EventsAir, the event management platform which has been powering some of the world’s most complex and engaging events for 30 years. Having recently joined the team Kelly oversees all EventsAir global brand and growth efforts. Everything from strategic marketing to content, communications PR, performance marketing, and of course the marketing and delivery of AirTime, EventsAir’s annual conference.

With a marketing career spanning 15 years, Kelly specialises in the tech industry, she is a big believer in using data to drive marketing decisions and the power of using events to build a brand.