Organisers, Producers, Managers and Convenors

Event Marketing Success | How do you measure it?

Event marketing not only continues to grow, it grabs the lion’s share of the budget. But, how do you go about finding out whether it’s working? Have you set goals? Are they measurable? Are they realistic? Did you Google search to find what goals you thought were appropriate and come up with a few ways of measuring them that you thought were, ‘OK’?