The Conference Collective Podcast Series 5
Welcome to the ‘The Conference Collective’ Podcast, celebrating the best in innovation and leadership from those who are creating a positive change in the business events industry. A podcast brought to you by the Professional Conference Organisers Association Inc. and hosted by Libbie Ray from Connected Event Group. This podcast provides listeners with behind the scenes access to some of the key innovators in our industry as they share their honest and raw insights. It highlights how collaboration, innovation and resilience are at the core of the events industry and the reasons we have managed to survive through the most challenging time our industry has faced. Get ready to learn more about the brave new world of the business events industry.
This season of ‘The Conference Collective’ Podcast was primarily recorded live at the PCOA25 conference, in Connected Event Group’s portable recording studio. We will be back recording new episodes at PCOA26, so please reach out to The PCOA if you are interested in starring as a guest for next season!

Episode 8
What High-Performing Event Marketing Teams Do Differently with Kelly Harvey
In this episode, Libbie Ray sits down with Kelly Harvey from EventsAir to explore the evolving world of event marketing. They discuss audience research, attendee behaviour, personalisation, registration conversion strategies, AI-powered insights and the growing importance of creating meaningful experiences that extend well beyond registration.

