The Government of Western Australia has handed down its 2022-23 State Budget, announcing an increase of $31 million in funding for tourism events. This includes $20 million for a new Major Events Fund of which $5 million has been allocated for hosting business events.
Wellington is living up to its name as New Zealand’s vibrant capital with a busy events calendar and exciting developments in store.
An event’s brand is much more than a logo or colour palette. It’s what constitutes the identity of your event and what differentiates it among the myriad of others. It can evoke the actual experience, unlock creativity on-site, and promote an emotional connection with your target audience. An effective brand strategy builds awareness and develops trust and loyalty among your…