Tourism Australia’s specialist business events unit, Business Events Australia, has taken on a new director of business events for North America and welcomed back a familiar face to its team. Based out of Tourism Australia’s Los Angeles office, Eric Edmunds has been appointed director of business events for North America. He has worked extensively in the hotel and business events market, including as senior manager of sales and marketing for The DMC Group.
Applications are open for the Advance Program 2022/23, Tourism Australia’s international business events marketing partnership initiative.
The Gold Coast Convention and Exhibition Centre (GCCEC) has released the first in a series of six video event case studies, produced in partnership with Business Events Australia.
The first 3-minute production takes the viewer through the planning of a 2,000-person gala dinner during a pandemic for client Gold Coast Health.
BECA appears before Senate Select Committee on COVID-19 for reinforcements to support Australia’s $35.7 billion industry
21 August 2020
• BECA has called for targeted government support that will build confidence and create momentum for people to get back to in-person business events.
• Border restrictions continue to impose the most significant challenge impeding the recovery of the business events industry.
Applications are now open for the Business Events Boost Program.
The new partnership program provides the opportunity to access funding support and leverage Business Events Australia’s expertise to deliver marketing or distribution projects that will help drive demand for domestic business events.
Proposed projects should be innovative, results-orientated and demonstrate the potential to influence domestic decision makers to hold events in Australia. Projects can target corporate meetings, corporate incentives, conferences, exhibitions or association meetings. Activity can include content creation, PR, media buy initiatives, direct marketing or digital campaigns.