An event’s brand is much more than a logo or colour palette. It’s what constitutes the identity of your event and what differentiates it among the myriad of others. It can evoke the actual experience, unlock creativity on-site, and promote an emotional connection with your target audience. An effective brand strategy builds awareness and develops trust and loyalty among your…
Dear Senior Industry Leaders, Global Global death toll from coronavirus surpasses SARS deaths There are now over 44,000 confirmed cases of the coronavirus across 25 countries. While the death toll now stands at over 1000 people (exceeding the 774 deaths from the SARS epidemic in 2003), almost 5000 people have recovered from the virus. The number of countries reporting confirmed…
Letter from the Department of Health – Chief Medical Officer Following previous correspondence, I am writing to provide further advice regarding the novel coronavirus infection (COVID-19). The situation in mainland China has not changed significantly over the last two weeks. Cases and mortality rates continue to rise in Hubei province, which remains locked down by Chinese authorities. There continues to…
THE Professional Conference Organisers Association is on another high after again securing Virgin Australia as a business partner for 2020. Virgin Australia joins conference and events businesses from around Australia, New Zealand, and the Asia Pacific on the PCO business-partnership program. Two years ago, Virgin Australia became the first airline to align itself with the PCO Association business partner program…