Having giveaways on your booth is a great strategy to increase booth traffic and help prospects remember your brand in a positive way. A relevant and memorable promotional product can significantly improve your business’ exhibiting success. However, the key is coming up with a cool idea that will attract people’s attention enough for them to stop and have a chat.…
Oh the pain of email! If you’re like most Executive Assistants, you have to manage hundreds a day between your own and your executive’s inboxes. Even worse you’re so busy you don’t have time to explore more efficient ways of managing it all including contacts and calendar. When I speak at conferences about email overload and how to get more…
The EventsAIR Social Media Marketing Automation Tool, a first for the events industry, automates the upload and update of prospective attendees to a client’s Facebook and Twitter advertising platforms. As more and more meeting organisers turn to social media to market their events, the automation of these targeted prospect lists, or audiences, has become a crucial element of a meeting…
Gone are the days of being able to get away without social media platforms for our events, but the frustration is still higher than ever. As a very busy MC, I am involved in many events a year. Each event has a social presence, but event planners are struggling to get the desired engagement, and show tangible ROI. Often you…
Welcome to Meetings Industry Insights, the PCO Association interview series for PCOs, event organisers and meetings industry professionals. In this interview, we talk with Inter-Generational Expert, Anna Liotta, to find out how do you create an event or associations that ALL generations want to be part of? Millennial, Gen X, Gen Y and Baby Boomers? Join us for the 10th…
He was elected on a platform of creating millions of jobs for those left behind by globalisation, but so far Donald Trump’s policies appear to be having the opposite effect. But for every loser there’s a winner and Australia’s $30 billion business conferencing industry could be in a lucrative box seat. To listen to the full interview on ABC news…
BID WINS As at January 2017, Australia’s convention bureaux had secured 384 international business events on the Forward Calendar/ into the future. A 7% increase from the position 6 months ago. • Attracting an estimated 216,500 international delegates (14% increase) • Total estimated delegate expenditure = $863m (11% increase) Main reasons for success include: • Strong bid team – professionalism…
This special article explores how the Brisbane Convention Bureau is utilising the city’s major events to help conference and incentive organisers create unforgettable delegate experiences. If you were in Brisbane last month, chances are you witnessed the city in celebration of science and the arts. From 22-26 March, World Science Festival Brisbane delivered inspiring discussions and entertainment on everything from…
New Zealand will be the first country in the world to celebrate Global Meetings Industry Day (GMID17) this week. Conventions and Incentives New Zealand (CINZ) is partnering with ShowGizmo to deliver a free breakfast event in Wellington on Thursday 6 April. CINZ Chief Executive Sue Sullivan says the principles of GMID underpin the New Zealand industry’s own mission. “We want…
Warwick Merry is thrilled to announce that he has been appointed as the National President of Professional Speakers Australia. He believes in professional associations and being a member is not enough. Warwick said, “it is important that you contribute to the industry to which you belong. He has served several positions but this is the top one. “Our industry has challenges, our…