As the meetings world continues to change at pace, PCOs are inundated with new ideas on meeting design, learning styles, the latest tech tools and predictions of the ‘next big thing’.
Jan Tonkin’s presentation at PCOA17 focused on how we can keep up with current shifts, and how to decide where we should invest our time and energy.
Jan said the greatest need that she hears about facing our industry across the globe is known as the war for talent.
It’s about attracting people into our business who can deliver conferences with a difference.
Only by getting these right can we deliver true value for our clients – and keep our own businesses relevant for the future.
Jan shares her thoughts in a post conference interview published on the PCO Association website home page pco.asn.au
Jan Tonkin is the Managing Director of the Conference Company with offices in Australia and NZ and President of IAPCO (International Association of Professional Congress Organisers).
Published in Business Events News, 15 January 2018