Organisers, Producers, Managers and Convenors

Event Branding: Consistency vs. Uniqueness

An event’s brand is much more than a logo or colour palette. It’s what constitutes the identity of your event and what differentiates it among the myriad of others. It can evoke the actual experience, unlock creativity on-site, and promote an emotional connection with your target audience. An effective brand strategy builds awareness and develops trust and loyalty among your…