Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


Measuring Return on Investment of Online Advertising

Thursday 15 November 2018 |  Time:   1:30 pm to 2:00 pm AEDT

Webcast Overview

Platforms such as Facebook and Google make advertising easier than ever – but how do we know what is working? Jack will discuss a strategy to go about ensuring the marketing spend for your campaign is working the hardest for you.

In this webinar we will discuss:

• A brief introduction to online tracking
• A explanation of why marketing platforms never match and what to do about it
• Attribution Models in Google Analytics
• How this fits in the wider business reporting?

Presenter – Jack Golding

Jack Golding is a Digital Analytics Lead for Sensis and the chief organiser of Measurecamp Melbourne – the premier digital analytics unconference. He quickly became a Google Analytics expert, with 4 years’ experience working in startups to multi-billion dollar eCommerce companies.

Studying maths at the University of Western Australia, Jack’s quantitative background has helped him drive impressive results in marketing and product for digital businesses. When not crunching numbers, Jack is an avid fan of the Melbourne garage punk scene, running his own gig guide.

PCOA members have complimentary access to the recordings of all webinars via the members section of the website.