Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


How to Master Digital Marketing - tips and tricks with Simon Dell

Thursday 6 June 2019 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

As digital marketing continues to grow and as more budgets move to online channels, more companies find themselves struggling to keep up with changes and innovations in the space.

With this webinar, we’ll attempt to tackle some of the key things that businesses need to understand in order to approach their digital marketing with more conviction and understanding.

Included will be the following:

– How to master social media and content marketing
– Why SEO is still vital
– Stop wasting money on pay-per-click
– The basics of marketing automation
– Why email marketing should be a major focus for all businesses
– Why your website is your most important asset

Presenter – Simon Dell

Simon Dell started his marketing career in 2005 with Lion Nathan and worked with some of the biggest beer brands in Australia. He’s run his own advertising agency, led retail start-ups and in the last three years has built a successful marketing consultancy focusing on the digital space.

Simon has also been producing a marketing podcast for the past two years called The Paper Planes Podcast.

PCOA members have complimentary access to the recordings of all webinars via the members section of the website.