Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


The Event Brief – It’s a fine line between pleasure and pain

Thursday 30 August 2018 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

A poor event brief creates financial pressure sooner for everyone and increases the opportunity for conflict for all involved. It undermines the confidence of the event sponsor and it makes your life more stressful.

You will learn the difference between a good brief and a world-class brief. You will learn how to listen beyond the brief and connect to the unspoken needs of your customers and their attendees. Finally you will learn how to create a brief that makes your conference memorable and impactful rather than predictable and lacklustre.

Take-Aways from this session:

1. Learn the top 5 reasons why most event briefs are set up to fail
2. How to listen to what’s unsaid during the briefing process
3. What do great briefers do differently

Presenter – Oscar Trimboli

Oscar Trimboli is an Author, Keynote Speaker and Executive Coach Supervisor. He is an expert on the power of Deep Listening to create an impact beyond words.

With over 30 years’ experience across software and telecommunications, Oscar has briefed many events for organisations including Microsoft, PeopleSoft, Polycom and Vodafone. He has taken event briefs from organisations including 20th Century Fox, AstraZeneca, BAE Systems, Cisco, Commonwealth Bank, Energy Australia, Google, HSBC, IAG, News Corporation, PayPal, Qantas, TAL, Vice, Universal Music and many others.

As the head of the coaching faculty for The Marketing Academy Australia, he has a unique perspective into what is top of mind for CEOs, Chief Marketing Officers, Chief Financial Officers across Agencies and Brands and the role of events in achieving their objectives.
Oscar is the author of “Breakthroughs – How to confront assumptions” and Deep Listening – How to have an impact beyond words and publisher of the Deep Listening Podcast.

PCOA members have complimentary access to the recordings of all webinars via the members section of the website.