Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


Practical tips and advice on effective content writing for event managers

Thursday 14 November 2019 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

Have you heard our attention spans are shorter than ever? What if the real problem isn’t lack of attention but lack of effective writing? Conference organisers rely on the written word to attract an audience but, too often, it’s hard to distinguish one event from the next. How can a focus on effective writing improve all your content?

Sarah Mitchell has designed a webinar to help event managers create the kind of content people want to read. She shares advice on how to approach your written content with a combination of art and science to achieve better results. Sarah shares her secret sauce to gaining and keeping a reader’s attention, the first steps to increasing registrations.

During Sarah’s webinar you will:

  • Discover why writing needs to change for the modern reader
  • Learn how to write better headlines and subject lines
  • Find out about free tools to help you improve your writing
  • Receive resources and research to guide your efforts in content creation

About the Presenter – Sarah Mitchell

Sarah Mitchell, founder of Typeset and Global Copywriting, loves helping businesses convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to make the world a better place for readers everywhere.

Sarah sits on the judging panel for the international Content Marketing Awards and speaks regularly at Content Marketing World in the USA. She has received multiple awards across different categories for content marketing including writing, strategy and podcasting. Sarah is the Australian Consulting Editor of Chief Content Officer magazine.

PCOA members have complimentary access to the recordings of all webinars via the members section of the website.