Organisers

Producers, Managers
and Convenors

The Conference Collective Podcast Series 4

Welcome to the ‘The Conference Collective’ Podcast, celebrating the best in innovation and leadership from those who are creating a positive change in the business events industry. A podcast brought to you by the Professional Conference Organisers Association Inc. and hosted by Libbie Ray from Connected Event Group. This podcast provides listeners with behind the scenes access to some of the key innovators in our industry as they share their honest and raw insights. It highlights how collaboration, innovation and resilience are at the core of the events industry and the reasons we have managed to survive through the most challenging time our industry has faced. Get ready to learn more about the brave new world of the business events industry.

This season of ‘The Conference Collective’ Podcast was primarily recorded live at the PCOA24 conference, in Connected Event Group’s portable recording studio. We will be back recording new episodes at PCOA25, so please reach out to The PCOA if you are interested in starring as a guest for next season!

Episode 3

Promoting Business Events: Kelly Maynard on Australia’s Global Appeal

Join us as we chat with Kelly Maynard about her unique journey from working in hotels to leading Business Events Australia. Kelly takes us through her experiences travelling the world and attending events as a customer, using those insights to shape how Tourism Australia supports and promotes business events. She dives into the impact of the business events sector on Australia's economy, the success of their campaigns, and how event organisers can leverage grants to promote events in Australia.

About Kelly Maynard:

General manager, business events, commercial and industry at Tourism Australia, she is an experienced and passionate professional who delivers outstanding results in tourism distribution, partnerships and event management. A specialist in business events who is a strong leader of people with a strategic focus on the key deliverables of customer service excellence, team management, sales and client account management.

Kelly’s LinkedIn: https://www.linkedin.com/in/kelly-maynard-54570421/
Website: https://businessevents.australia.com/en

Connected Event Group

Thank you to our webinar and podcast partner for 2025 – Connected Event Group