Event professionals are in for a transformative experience at PCOA24, with two standout sessions designed to help business owners, senior leaders, and aspiring PCOs grow, value, and secure their event businesses.

Led by industry experts Dan Londero and Suzy Munt, these sessions will offer actionable strategies for expanding, selling, or planning the future of your business.

Sunday workshop numbers are limited. You must be pre-registered to attend.

Dan Londero, co-founder of Turnkey Event Solutions, will lead the session on Valuing Your Event Business.
(Sunday 1 Dec, 2:10 PM)

Attendees will learn practical methods to assess their business’s worth and discover strategies to maximise value when buying or selling.

Suzy Munt, Partner at BDO, will guide the session on Strategic Leadership – Ensuring Your Legacy
Sunday 1 Dec, 3:15 PM

Focusing on succession planning and growth strategies to secure the future of event businesses.

“The PCOA Conference 2024 is designed to equip event professionals with practical skills and insights that will make a real impact. From gaining more engagement beyond the conference room to writing successful government tenders and managing up to the program and social committees or your own board, this year’s program is focused on delivering real, actionable insights. Whether it’s winning more sponsorship for your clients, embracing diversity in the workplace or at conferences, understanding AV, or negotiating effectively with hotels, we are committed to equipping our members and attendees with the tools they need to thrive in a rapidly evolving industry.”
Barry Neame, President of PCOA 

“Having observed the resilience and ingenuity of PCOs over the past 20 years, I’ve seen how they not only survive but thrive in this dynamic industry. When it came to managing the program committee for this year’s conference, I asked myself, ‘If I were starting out or advancing as a PCO, what would I need to know to succeed?’ That’s how we crafted the streams—balancing insightful sessions for those at the beginning of their careers with advanced, specialised sessions for seasoned professionals ready to take their expertise to the next level.”
Jakki Govan, Program Committee Manager

“In curating this year’s program, we also asked ourselves, ‘Who are the standout professional speakers who truly deserve to be showcased in front of PCOs managing over 1,000 events a year?’ This was our opportunity to give them a platform to shine, ensuring that the conference of 2024 and beyond remains as dynamic and impactful as ever. I’m particularly excited to see what Adam Spencer will come up with this time, and to hear from Lauren Parsons from New Zealand, who was named Keynote Speaker of the Year and is one of just 95 accredited international speakers.”
Jacqui Bates, Program Committee Member

View the PCOA 2024 program.