Christchurch puts Indigenous knowledge at heart of communications conference

Ōtautahi Christchurch, New Zealand, recently hosted one of the world’s biggest communication conferences, putting Indigenous knowledge at the centre of communication research.

The International Association for Media and Communication Research

(IAMCR) 2024 Conference brought together 1,300 international delegates from 61 countries at Te Pae Christchurch Convention Centre, 30 June – 4 July 2024.

Te Whare Wānanga o Waitaha | University of Canterbury (UC) hosted the conference in collaboration with local iwi, Ngāi Tūāhuriri, and senior academics from seven New Zealand universities.

UC Professor Donald Matheson, Chair of the Local Organising Committee, says IAMCR 2024 has put Ōtautahi Christchurch and Aotearoa New Zealand on the map and will lead to further research projects and other valuable connections

Diverse collaboration

A diverse range of collaborators worked together from identification, bidding, securing the win, to planning and implementation.

Professor Matheson says: “The theme of the conference lends itself perfectly to this, ‘Whiria te tāngata – Weaving people together’, the strength that comes through common purpose.”

Aotearoa New Zealand’s unique bicultural history and position make it an ideal location for this conference. It is also a land of immigrants spanning from the first waka 1000 years ago to recent Pacific and Asian immigration. This history underpins strong connections across the Pacific and a shared legacy of addressing colonial impacts on health, environment, and security.

In addition to that, UC’s position of being the only tertiary institution in Aotearoa to have a formal Te Tiriti partnership with local iwi Ngāi Tūāhuriri also contributed to the successful bid.

Whiria te tāngata | Weaving people together

Media and communication research explores the influence and impact of the media and new information technology. It shows how communication and media work in a broader social context.

The theme of IAMCR 2024 -Whiria te tangata | Weave the people together: Communicative projects of decolonising, engaging, and listening – invited reflection on the terms and models appropriate to describe contemporary communication, including the political and moral goals embedded in them.

Partnership in knowledge-making

Keynote speakers included Linda Tuhiwai Smith (Distinguished Professor at Whare Wānanga o Awanuiarangi), a global authority on indigenous methods in the social sciences; and Selina Tusitala Marsh (Auckland University), one of New Zealand’s leading Pacific scholars and a literary star, critic, and researcher.

Connecting young Pacific researchers with school students was a focus of the conference, supported by UNESCO’s New Zealand National Commission.

The event was in partnership with Ngāi Tūāhuriri, the University of Canterbury’s Treaty partner who hold manawhenua (land management rights) in the city.

“A major scholarly topic in our field is decolonising communication and Ōtautahi Christchurch is a perfect place to do that. It makes our academic commitment to partnership in knowledge-making real,” Professor Matheson says.

“Te Pae, with its ara (archway) and narrative of connecting with place, adds to that, as will all the other activities we’ll invite participants to do, including planting trees with manawhenua, at Tūhaitara Coastal Park, on the day before the conference and a walk through the city centre guided by a kaumatua.”

Early-career focused conference

IAMCR 2024 was a conference of emerging scholars, with about 40 percent of participants still doing their research degrees.

IAMCR offered awards and grants for participating members including 25 travel grants, awards for excellent papers dealing with climate change communication, urban communication, or rural communication services.

Communication and policy professionals were invited to come along for a day or two of the conference to connect with research.

“We are all working through many of the same issues, including the pace of technological change, questions of trust in communicators, the way communication reinforces inequality between rich and poor, the role that communication can play in global challenges such as climate justice, public health and safeguarding the fragile structures of democracy,” Professor Matheson says.

Leaving a legacy

PCO Conference Innovators managed the project locally using multiple venues and hotels and the conference will deliver legacy impacts for the city – environmental, diversity and inclusivity.

Professor Matheson says the economic and legacy impacts of the event can’t be underestimated. “Christchurch will feel the positive effects of hosting these international guests not only during the event, but for years after.”

Central Christchurch venues hosting sessions as part of the conference included Te Pae Christchurch Convention Centre, Crowne Plaza Christchurch, Distinction Christchurch Hotel, Novotel Christchurch Cathedral Square, and Tūranga Christchurch Library, with social events across central city hospitality spaces such as Riverside Markets.

Reducing environmental impact

The conference had a strong focus on reducing its environmental impact and prioritised accessibility for all.

Planned activities included planting trees in a regenerating wetland, an urban walk telling of the partnership between the tribe and the city in rebuilding the city centre, media art exhibitions and more.

“Te Pae Christchurch Convention Centre is in the centre of town, so most participants were able to walk to and from their accommodation. Te Pae also has a surprisingly small environmental footprint itself. We had volunteer ‘eco-angels’ walking the floor, advising people on little steps they can take and handing out tickets to the heritage (electric) tram as spot awards,” Professor Matheson says.

For more information on bringing your conference to New Zealand visit businessevents.newzealand.com