Tourism New Zealand has launched the business events-specific iteration of its new 100% Pure New Zealand global brand campaign.
Tourism New Zealand has launched the business events-specific iteration of its new 100% Pure New Zealand global brand campaign, celebrating the people, places and culture that make conferences and incentives in Aotearoa New Zealand unique.
The campaign brings the iconic 100% Pure New Zealand brand to the front and centre, inviting event organisers and manuhiri (visitors) to create the programme that will 100% meet their objectives in New Zealand.
Tourism New Zealand Chief Executive René de Monchy said: “This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations.”
Launching across business events media and marketing channels from today, the campaign encourages business events decisionmakers considering New Zealand to take their event out of its comfort zone, drawing on the country’s unique mix of innovation, culture, and inspiring experiences to deliver something new.
Tourism New Zealand Global Manager Business Events Penelope Ryan says: “We’re inviting the world to discover that New Zealand isn’t just a place you visit, it’s a place which fosters deep connection, leaving you totally fulfilled.
“We know a trip to New Zealand is about more than just landscapes and landmarks. There truly is something for every event, whether that’s learning from our leading researchers, authentic engagement with Māori culture, adventure-seeking thrills, finding total rejuvenation in nature, or enjoying our world-class culinary scene.
“Growth happens when we stretch ourselves. If you want a legendary event, you want it in New Zealand.”
The campaign creative breathes fresh life into 100% Pure New Zealand’s enduring 25-year brand history. It showcases a diverse range of event visitors experiencing rich cultural and emotional experiences throughout the country, each one embodying the meaning of “finding their unique 100%”.