Organisers

Producers, Managers
and Convenors

Destination NSW takes Aim at the Business Events Growth

Destination NSW this week launched a fresh approach to growing the business events sector in regional NSW at the Asia Pacific Incentives and Meetings Expo (AIME) in Melbourne, with new messaging aligned to its ‘Feel New’ visitor brand. Showcasing immersive visitor experiences in regional NSW, the new ‘Corporate events that feel anything but’ positioning presents an engaging alternative to the traditional business event experience.