Event manager Gina Shaw has joined Elevate Communication’s major events division as it ramps up activity post pandemic. Shaw brings more than 15 years’ experience in the conferencing and events industry to her role at the Brisbane-based marketing agency and is one of just 58 professionals to hold PCOA Certified Events Manager status in Australia and New Zealand.
Australia’s tourism industry continues to be a ‘super sector’ for the nation’s economy, with strong growth in both international and domestic visitor numbers. The extreme levels of occupancy we are experiencing in Sydney and Melbourne CBD’s, translates to upwards of 100 nights per year above 95% occupancy. As we discussed at the PCOA 2016 conference in Brisbane, this may be…
“Technology can make life profoundly better for associations once they address the five most common reasons for resisting it,’ says Lloyd Grosse of Internet Vision Technologies (Association Online) who has worked with dozens of associations to transform their member services. The top three resisters of modern cloud-based solutions are associations who feel their members are not technology savvy, staff or…
Many events struggle with sponsorship. It is not that they struggle to get sponsors, it is more that with the ever-evolving events industry, sponsorship does not work like it used to and we need to get better at making it work, writes Warwick Merry. Here are some key elements to keep in mind when dealing with sponsors. It’s not about you While it…