Wellington hosts largest gathering of international associations in New Zealand history
Wellington has successfully hosted the International Congress and Convention Association (ICCA) Business Workshop from 12–14 February – the first time the event has been held in the Asia-Pacific region – delivering opportunity for the capital and the wider business events sector in New Zealand.
Thirteen international association clients participated in the three-day workshop, forming the largest contingent of international associations ever hosted in New Zealand’s business events history. They were joined by representatives from nine international destinations.
The workshop took place at Tākina Wellington Convention and Exhibition Centre with side events taking place at Te Papa Tongarewa, Parliament and QT Wellington.
Irette Ferreira, Manager of Business Events Wellington, said: “Hosting the ICCA Business Workshop in Wellington has been a milestone moment for our city and for New Zealand. We were so proud to welcome such an influential group of clients and destinations to Wellington, share what we love about this city with them and hopefully turn them into fellow ambassadors for Wellington.
“Collectively, the associations represent 18 potential international conferences, totalling over 28,000 delegates. Based on the latest Business Events Industry Aotearoa economic data, securing these events could generate between $100 million and $106 million in economic value for New Zealand.”
Workshop attendee Jimmy Le, Event Programme Manager from IEEE Communications Society in New York, says he had a fantastic time participating in his first ICCA Business Workshop, and that he took a lot away from it. “I had so many meaningful conversations with both the destinations and association partners and enjoyed sharing ideas and learning from the other participants. As a destination, Wellington has a lot to offer – a new convention centre, beautiful harbour, great hotel options and incredible restaurants – all within walking distance.”
Hosted by Business Events Wellington with support from Tourism New Zealand, the workshop signified strong national commitment to the business events sector. That support was further highlighted at a Parliament reception where Hon Louise Upston, New Zealand’s Minister for Tourism and Hospitality, welcomed delegates and reaffirmed the Government’s $6 million investment over the past two years to attract high-value international conferences.
Mark Oldershaw, Chief Executive of WellingtonNZ, said: “This workshop has the potential to create far-reaching economic benefits for Wellington and for New Zealand. International conferences of this scale fill hotels, restaurants, cafés, shops, galleries, and tours. They bring visitors who stay longer, spend more, and experience the very best of our region.
“Securing even a portion of the 18 potential conferences represented here would mean significant uplift for those sectors. What’s more, the learning and development opportunities that come with hosting specialist conferences in our city shouldn’t be underestimated. We are proud to have hosted an event that has the ability to drive genuine and sustainable economic growth and social benefit for the region.”
