Turning Data Protection into Competitive Advantage and Business Growth
March 25 @ 1:30 pm - 2:30 pm AEDT
Turning Data Protection into Competitive Advantage and Business Growth
Conference organisers sit on a significant commercial asset: data. Attendee lists drive future registrations. Sponsor data underpins renewals. Exhibitor information supports partnerships. Payment and engagement data influence pricing, marketing and expansion decisions.
When that data is mishandled, leaked, misused by third parties or lost through weak controls, the impact is measurable. Ticket sales drop. Sponsors hesitate. Insurance premiums rise. Regulatory scrutiny increases. Renewal rates decline.
Information security and privacy can be used as competitive advantage and growth enablers. This session will focus on how organisers can use disciplined data governance and proportionate security controls to protect revenue streams, strengthen sponsor confidence, reduce legal and insurance exposure, and position their events as credible, trusted platforms in a competitive market.
Essential Learnings:
- How strong data governance protects recurring revenue and sponsor retention
- Reducing regulatory exposure and liability through clearer accountability across third-party providers
- Lowering the financial impact of incidents through proportionate, practical controls
- Using demonstrable data stewardship as a competitive differentiator when bidding for venues, sponsors and major events
Gaurav Vikash
Head of Security and Risk (APAC) – AXON
Gaurav is a cyber executive with 16+ years leading security for global organisations, regulated industries, and national infrastructure. He’s a seasoned keynote speaker and panel moderator known for cutting through noise with critical thinking and tested insights. Gaurav gives back to the community through his volunteer work with the information security industry.