The Sponsorship Clinic
November 25 @ 1:30 pm - 2:15 pm AEDT
The Sponsorship Clinic
Sponsorship can be one of the biggest opportunities for an event, but also one of the trickiest to get right. How do you move beyond standard packages? What makes an opportunity genuinely attractive to a partner? Are there valuable assets within your event that you’re simply overlooking?
In The Sponsorship Clinic, Karen Hamilton from 360 and Kristen Skinner, PCOA’s Member and Partnership Lead and owner of Sponsorship Matters, will tackle the common pain points, misconceptions and missed opportunities around sponsorship. Through practical fundamentals, a partnership case study and an interactive Q&A, we hope you’ll discover fresh ways to think about what you have to offer and how to create partnerships.
Come armed with your questions, challenges and “what would you do?” scenarios.
Karen Hamilton
Karen is passionate about doing things differently and she loves sponsorship! Her career spans tourism, hospitality and events; with nearly 30-years of experience gained in Australia, Canada, UK and NZ. She has championed many high-profile projects and provided full-service event management expertise to a myriad of clients from Central Government to local charities. She is operationally strong across all facets of event management and is sought-after for projects that have complex requirements, multiple stakeholders, high levels of compliance and that require commercial support or increased reach via sponsorship.
Her approach to sponsorship is both strategic and creative, she enjoys building commercial relationships and developing leverage campaigns to really connect sponsors with their audience.
Kristen Skinner
With a broad background in sales and marketing, Kristen has spent her career bringing people together through thoughtful partnerships and creative sponsorships in the education and events sectors. Colleagues know her for her ability to truly listen, understand what matters to all stakeholders, and turn that insight into engagement that lasts. Her career began in a five‑star hotel, an experience she credits for shaping her lifelong commitment to quality and exceptional service.
Kristen is genuinely energised to support the PCOA community, strengthen relationships, and contribute to the continued growth and success of its members and partners.