Ali Copeman has been appointed the Conventions and Incentives New Zealand (CINZ) Approved Professional Conference Organiser (PCO) Group Chairperson. Ali is a CINZ PCO member based in Dunedin where she established akB Conference Management in 1999, and has been working nationwide in the industry ever since. She was Director of the Otago Chamber of Commerce for nine years, the last…
With so many new venues coming online across the country, we are often spoilt for choice when it comes to booking somewhere for the next staff conference or event. However despite the increase in options, venues are booking up well in advance these days, especially at peak times of the year. Even if, like our team, you have worked with…
Twelve months ago the PCO Association established a Hotel Advisory Committee. One of the committee’s objectives was to improve dialogue between PCO’s, Hotel Sales Teams and Hotel Revenue Managers and to work towards ways of improving the level of communication and standard of professionalism between all parties. Over the course of Advisory meetings many discussions took place on the issues…
Peter Sugg retires from PCO Association executive with pride. There were certainly some head winds when we started, however these eased with each passing year as support continued to grow. “I’m proud of what the Association has achieved and the way cost effective services have been set up and delivered for members. We developed an education and communication model that…
Having giveaways on your booth is a great strategy to increase booth traffic and help prospects remember your brand in a positive way. A relevant and memorable promotional product can significantly improve your business’ exhibiting success. However, the key is coming up with a cool idea that will attract people’s attention enough for them to stop and have a chat.…
Oh the pain of email! If you’re like most Executive Assistants, you have to manage hundreds a day between your own and your executive’s inboxes. Even worse you’re so busy you don’t have time to explore more efficient ways of managing it all including contacts and calendar. When I speak at conferences about email overload and how to get more…
The EventsAIR Social Media Marketing Automation Tool, a first for the events industry, automates the upload and update of prospective attendees to a client’s Facebook and Twitter advertising platforms. As more and more meeting organisers turn to social media to market their events, the automation of these targeted prospect lists, or audiences, has become a crucial element of a meeting…
Gone are the days of being able to get away without social media platforms for our events, but the frustration is still higher than ever. As a very busy MC, I am involved in many events a year. Each event has a social presence, but event planners are struggling to get the desired engagement, and show tangible ROI. Often you…
Welcome to Meetings Industry Insights, the PCO Association interview series for PCOs, event organisers and meetings industry professionals. In this interview, we talk with Inter-Generational Expert, Anna Liotta, to find out how do you create an event or associations that ALL generations want to be part of? Millennial, Gen X, Gen Y and Baby Boomers? Join us for the 10th…
He was elected on a platform of creating millions of jobs for those left behind by globalisation, but so far Donald Trump’s policies appear to be having the opposite effect. But for every loser there’s a winner and Australia’s $30 billion business conferencing industry could be in a lucrative box seat. To listen to the full interview on ABC news…