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AI in Events: From Big Picture to Practical Application
April 29 @ 1:30 pm - 2:30 pm AEST
AI in Events: From Big Picture to Practical Application
There is no shortage of conversation about AI in events, but far less clarity on what is meaningful, what is noise, and how it should be applied in practice. This session will provide a clear, balanced view of where AI stands today and what it means for event professionals.
We will explore the evolution of AI, the risks of over-reliance, and how to approach it as an assistant rather than a replacement. From there, we will shift into practical applications, including effective prompting and how to apply AI across event marketing and communications, attendee experience, and data and insights.
You will leave with both a clearer perspective and practical ways to start integrating AI into your day-to-day work.
Presented by Mehdi Khalili, CTO and Kelly Harvey CMO @ EventsAir
Mehdi Khalili, CTO, EventsAir
Mehdi has over 25 years of experience spanning consulting, product innovation and technology leadership. His focus at EventsAir is on strengthening the platform’s core capabilities and applying emerging technologies like AI in thoughtful, value-driven ways. His approach is defined by empathy, transparency and a strong bias for action.
Kelly Harvey, CMO, EventsAir
Kelly has over 15 years of experience in B2B marketing, primarily within high-growth technology companies. At EventsAir, she leads global brand and growth efforts across strategy, content, communications, and demand generation.
Her approach combines data-driven decision making with a strong focus on storytelling, positioning, and customer experience. She is passionate about the role events play in connecting people, building communities, and creating meaningful experiences, and is particularly interested in how evolving buyer behaviour is shaping the future of event marketing.