Tourism New Zealand’s dedicated Business Events team provides advice and support to help you host your best-ever conference, meeting or incentive in New Zealand. New, world-class convention centres in Christchurch, Wellington and Auckland deliver capacity and capability to a destination of innovative thinking, meaningful connections, and unique experiences.
Take advantage of the Conference Assistance Programme, which provides strategic financial and marketing support for events hosted in New Zealand with more than 200 Australian and international delegates, including a feasibility study, professional proposal documents and tailored marketing material.
Combine ease of doing business with the added prestige, networking and learning opportunities of an offshore experience. Enjoy ongoing, first-hand support through Tourism New Zealand’s Australia-based Business Events team.
Tourism New Zealand Links:
- Strategic Funding and Support
- Promoting your Conference
- Bringing International Conferences to Aotearoa New Zealand
- Conference Impact Aotearoa
- Incorporating Māori Culture into your Conference
- Sustainability toolkit
- Your Guide to the Conference Hosting Journey
- The Art of Maximising Attendance
- Delegate Marketing Hub
Contact: Helen Bambry
Ph: 0415 933 325
E: helen.bambry@tnz.govt.nz
W: https://businessevents.newzealand.com/en-au/
Tourism New Zealand has launched the business events-specific iteration of its new 100% Pure New Zealand global brand campaign.
Tourism New Zealand has launched the business events-specific iteration of its new 100% Pure New Zealand global brand campaign, celebrating the people, places and culture that make conferences and incentives in Aotearoa New Zealand unique.
The campaign brings the iconic 100% Pure New Zealand brand to the front and centre, inviting event organisers and manuhiri (visitors) to create the programme that will 100% meet their objectives in New Zealand.
Tourism New Zealand Chief Executive René de Monchy said: “This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations.”
Launching across business events media and marketing channels from today, the campaign encourages business events decisionmakers considering New Zealand to take their event out of its comfort zone, drawing on the country’s unique mix of innovation, culture, and inspiring experiences to deliver something new.
Tourism New Zealand Global Manager Business Events Penelope Ryan says: “We’re inviting the world to discover that New Zealand isn’t just a place you visit, it’s a place which fosters deep connection, leaving you totally fulfilled.
“We know a trip to New Zealand is about more than just landscapes and landmarks. There truly is something for every event, whether that’s learning from our leading researchers, authentic engagement with Māori culture, adventure-seeking thrills, finding total rejuvenation in nature, or enjoying our world-class culinary scene.
“Growth happens when we stretch ourselves. If you want a legendary event, you want it in New Zealand.”
The campaign creative breathes fresh life into 100% Pure New Zealand’s enduring 25-year brand history. It showcases a diverse range of event visitors experiencing rich cultural and emotional experiences throughout the country, each one embodying the meaning of “finding their unique 100%”.
New Zealand creates new Delegate Marketing Hub
Tourism New Zealand has launched a new Delegate Marketing Hub featuring more than 150 assets to help conference and event organisers promote their upcoming event in New Zealand.
The library of free marketing tools includes videos, eDM headers & footers, social media tiles, postcards, factsheets, maps, sample itineraries, pre-written copy, and website design tips. White label promotional material can be downloaded and customised with the logo and information for a specific event.
The one-stop shop also offers a suite of new and refreshed Toolkits to support conference organisers. These offer advice, timelines, and strategies for the conference planning process. They include:
- Your Guide to the Conference Hosting Journey – a PCO-approved timeline of what to do when
- The Art of Maximising Attendance – a best practice guide for marketing your event
- Incorporating Māori Culture into your Conference – advice on how to authentically include Māori culture in your event, from content to experiences
- Sustainability Toolkit – of key considerations to reduce the footprint of your event
- Conference Impact Aotearoa – a new, easy-to-follow legacy framework to ensure your conference creates positive benefits
Tourism New Zealand General Manager NZ & Business Events Bjoern Spreitzer says: “We know the opportunity to explore New Zealand plays an important part in enticing delegates to attend conferences hosted here. We want to make it easy for organisers to promote their event and New Zealand to attract as many registrations as possible and ensure the success of their event.
“The how-to guides not only support organisers on their conference hosting journey, but ensure the events held here enrich New Zealand beyond the economic impact, by providing meaningful connections with our culture, people, and environment.”
Marketing materials will be organised by Asset Type and Region/City, and the hub also includes a filter tool for easy use. A helpful guide is available to make the most of the resources.
To learn more and sign up for free, visit: Delegate Marketing Hub | Business Events (newzealand.com)
