The World Tourism Organisation’s Global Report on the Meetings Industry is well worth a read.
“The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.”
This report explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry. Moreover, it points out the importance of public-private collaboration and the relevance of implementing processes of continuous innovation. The publication includes experiences and success stories by Affiliate Members from around the world.
You can download a PDF copy of the report here
PCO Conference and Exhibition – National Convention Centre Canberra – Nov 30th to Dec 2nd 2014