The Power Of An Idea



If the shower is the tardis for your thoughts, is shampoo the lubricant for your brain? Or is that a step too far?

Standing in the shower is as powerful a thought generation mechanism as 4am light bulb ideas or day dreaming at the movie you never wanted to go to.

These are the moments your brain has the clarity to come up with the next mouse trap. Boom. The shower solution to designing that guest arrival, creating a new way for delegates to register at the conference you’ve done for the last three years.

Canapés on arrival this year. NO! Bobbing for green apples in a room festooned with red lights with stick taffy cocktails for arrival.

We don’t solve the problems of the world, our business, the next event design, conference theme or brand activation… sitting at our desk.

It happens sitting under a tree, walking on a black sandy beach with crashing waves or, standing in the shower.

This is one of the most creative industries on the planet. We work across all business categories. We design food, budgets, spaces, themes, activations, conferences and entertainment on a relentless scale, with ease.

It is what we do. We nail it on the night. Right? Multiple deadlines, hourly, daily, weekly, monthly, yearly. No problem. We eat deadlines for lunch like Ferrari’s eat a race track.

It is this relentless creativity, to work out how to get a car into a venue for a car launch that you can’t get cars in to that interests me. Why?

Can a conference or event planner solve the problems of the world. Make it a better place for our children. I think, yes we can! Why? We solve problems everyday. It is what we do. And… we make other people (our clients) look awesome.

Rained out. No power. No access. No caterer. No liquor license. No band. No money! No problem. We fix it. We deliver. Week in and week out. Why? We do it to win, for fun, for pride, for survival.

We let our events and conferences speak of themselves and our clients speak for us.

I started my first business in this industry over 28 years go. I have used every ounce of experience and knowledge gained through this industry in finance, marketing, design, digital, production…. To start the global art project ‘Peace in 10,000 Hands’.

Photographing a single white rose, an ancient symbol of peace in the hands of 10,000 people from every country on the planet.

Why. To create a global conversation. To raise money for children in need.

The fear of failure kills more great ideas than failure itself. We all come up with so many great ideas. It is a matter of committing and starting.

I think as an industry we are more powerful than we give ourselves credit for. We can and do create change. We have the ideas. We need to stand and deliver.

Two and a half years ago I had this crazy idea that I could create a global conversation with a single white rose….

There are many reasons why I shouldn’t do this and really only probably a handful of reasons why I should.

BUT the handful are so powerful and profound to me, and that’s why I’ve kept going.

Probably exactly like of you, I want to make the world a better place.

I’ve chosen one of the most ancient languages known, the visual language of ART because it carries more hope and poignancy than any other form of language that I know of.

Yes I may have these lofty ideals but am under no illusion about creating world peace

Just because peace is such an enormous thing, and it seems so far away from reality and so distant from anything you or I can affect.

I don’t believe that peace should be an illusion.

I don’t believe that it’s something that shouldn’t get talked about

A simple or crazy idea can plant a seed and ignite a spark to create change.

I’m inspired by the belief that art is intimately entwined with the human condition and has the power to challenge and create change.

I believe art can break down barriers. It can move effortlessly across borders and speak profoundly to the heart of mankind and spark emotion and inspiration in every one of us.

The planet. The climate. The animals. The food chain. Humankind. All living things. Everything is interconnected.

Using photography and art, I wanted to explore this idea of our interconnectedness as the human race and chose a symbol, the white rose, to communicate this idea to sew a seed. An idea to inspire change. 

The oxymoron is that while we are so connected we seem so… disconnected.

So my advice to you, is that if ever you find yourself in a situation where you have an idea, you have a dream, but your quiet inner voice is not as loud as your doubts and fears and you can’t see a clear path.

Take a moment, take a breath and take the leap.

Listen to and follow that inner voice. It is your true self. It will help you find your true meaning, your groove in life.

Once you take that leap, the path will become clear and your doubts and fears start to melt away.

Doubt kills more ideas than failure ever will.

Remember the most powerful thing in the world is you.

I say. Don’t slay the dragon. Ride it.

Peace Stu, Stu Robertson
Speaker: PCO Association conference 2015
Published by PCO Association business partner – CIM Magazine

The 9th Annual PCOA Conference and Exhibition is at the Brisbane Convention and Exhibition Centre, 27 – 29 November 2016