When it comes to conventions, exhibitions and business events, Perth is a growing city and destination, and now is the time Western Australia, rather than weakening it’s marketing resources, strengthens its marketing investments to promote this key message both interstate and internationally
With Perth’s new bars and restaurants opening across the city, its impressive attractions and exciting new hotels now coming on line, the western capital has certainly shaken off its sleepy image with gusto and evolved to become a confident, vibrant city in its own right.
So, why aren’t tourists and visitors flocking to Perth in record numbers?
“More needs to be done in marketing Perth as a destination, to attract more leisure tourists and high-yielding business event visitors to ensure sustainability for both existing and new product,” Perth Convention and Exhibition Centre general manager Nigel Keen said.
“Whilst the State Government has been bold in recent years by investing in new infrastructure which will see the city transform, bold strategies and investment is also now required to market Perth as a destination.”
So the recent announcement in the May budget statement of a planned 28% reduction in future funding for the Perth Convention Bureau’s Business Events Marketing and Promotional Services Agreement with Tourism Western Australia is most concerning and needs urgent reconsideration. Additional destination marketing investment, not a reduction, is called for to attract high yielding business event delegates to fill not only existing facilities, but the new and exciting inventory coming on line.
Over the past decade, the Perth Convention and Exhibition Centre (PCEC) has attracted more than a million “delegate days” at business events welcoming local, interstate and international visitors to our doors.
But Mr. Keen said there was some solid competition from the eastern states and New Zealand is increasingly being more competitive. New investment has been strong in developing or redeveloping, as in Sydney’s case, their convention centres and State Governments outlaying additional funding to promote their destinations to both the leisure tourism and business event markets.
But it’s not all up to the government. Mr. Keen said government, industry and all Western Australians have a part to play in promoting our city and generating strong economic returns to the State.
“We want to help harness a cooperative approach in the visitor economy industry to showcase why this is one of the best cities in the world to host business events of all sizes, types and styles” Mr. Keen said.
“The Perth Convention Bureau and the Perth Convention and Exhibition Centre are so enthusiastic about showcasing our beautiful city and the expertise and business opportunities available here to Australia and the world. In securing national and international business events to Perth we’re also in the business of attracting the best experts in their fields to our State and generating positive learning and trade outcomes for all Western Australians.”
“When business events come to town, we all benefit. Directly, local businesses welcome more customers, make more profit and can employ more people. Indirectly, there are broader community and economic development impacts for business, professional and scientific advancement.”
“In summary, business events help drive employment and economic growth,” Mr. Keen said.
Word of mouth is a powerful tool and, as they say, change begins at home. So if you or someone you know is planning a business event – even if you’re just thinking about it – seek the expertise of the Perth Convention Bureau.
They can help with the bidding process, advice on sponsorship opportunities, letters of invitation from dignitaries and so much more.
While the Perth Convention and Exhibition Centre is a natural venue choice for business events, such as the upcoming 6th SNAICC National Conference (Secretariat of National Aboriginal & Islander Child Care), Global Health Conference, the 2015 International Association of Homes & Services for the Aging Conference and the National Housing Conference, the Perth Convention Bureau can provide assistance to all parties seeking to host national and international business events across Western Australia.
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Nigel Keen – General Manager, PCEC.
Meg Coffey – PR & Marketing