PCOA Meetings Industry Insights with Sue Currie



Branding is important to us. It is reflected in what we do, who we are and what we look like.

Projecting our branding can be a challenge in the meeting industry, as our events are covered in everyone else’s brand. Also, events typically have a more casual base … So behaviours can be a little “looser”.

So how do we stand out?

Sue Currie, a Personal Branding Specialist, shares with us what we need to do to ensure our brand is protected and well represented.