PCO Association and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) jointly announce reciprocity agreement



The PCO Association and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) are pleased to jointly announce the establishment of a reciprocity agreement between the associations.

Barry Neame, president, PCO Association, and Amos Wong, chief operating officer, MACEOS, believe both associations share the same principles of providing professional services to their members, business partners and business events industry partners.

Amos said the agreement would allow the members of both organisations to increase their networking opportunities and would enable them to promote, share and strengthen their personal and business interests in today’s globalised environment.

“We are looking forward to a mutually satisfying collaboration in the coming years.”

The Malaysian Association of Convention and Exhibition Organisers and Suppliers was established in 1990 to serve the meetings, incentives, conventions and exhibitions (MICE) industry in Malaysia. Its 87 member companies represent exhibition, conference and event organisers as well as industry suppliers. MACEOS provides relevant training to its members and the industry. Its strategic partner is the Malaysia Convention and Exhibition Bureau.

Mr Neame said the PCO Association had been developing relationships within South East Asia for the past 18 months. The Malaysia Convention and Exhibition Bureau was an established PCO Association business partner and would be exhibiting again at the eighth annual PCOA Conference and Exhibition at the Adelaide Convention Centre from 29 November to 1 December.

The PCO Association is a leading body representing the interests of professional conference organisers and event managers in Australia, New Zealand and South East Asia.
The association aims to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of professional conference organisers and event managers in the conference and event sector.

The PCO Association’s Business Partner Program is available to organisations with an interest in, or who supply to the conference and events sector. The Business Partner Program was developed to facilitate engagement between professional conference organisers and the greater conference, meetings, and events community.

Mike Williams, Senior Consultant, Gaining Edge, spoke at the 2014 PCOA conference in support of the growth of Australian organisations “engaging” with Asian counterparts’.

Mr Williams presentation, ’Global Trends in the Meeting Sector’, was a key driver for the PCO Association to create the partnership with MACEOS.

Mr Williams said that within Asia and the developing regions economies continued to diversify with investment in education, professional standards, research and development increasing rapidly. “Their associations are growing in sophistication and more readily engaging in international affairs, a trend being supported and encouraged by governments across the region.

“Singapore and Dubai continue to create incentives to attract association headquarters, whilst Malaysia, the Philippines and South Africa are supporting the development of their national associations.

“Should Australia see this as a threat or an opportunity? I would suggest the latter.

“The regional meetings market is growing but not necessarily to the benefit of Australia as we continue to debate whether we are part of Asia or just content with our lot. A small number of Australian companies have engaged and invested in the region and with patience achieved positive results.

“Australia’s national associations continue to debate whether to engage with their Asian counterparts but many continue to hold back rather than make an investment into their future development within the region.

“Globalisation and regionalisation are providing common platforms to engage and do business yet we continue to hold back in fear of the unknown and the challenges of doing business with different cultures,” said Mr Williams.

PCO Association
Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)