Branding is important to us. It is reflected in what we do, who we are and what we look like.
Projecting our branding can be a challenge in the meeting industry, as our events are covered in everyone else’s brand. Also, events typically have a more casual base … So behaviours can be a little “looser”.
So how do we stand out?
Sue Currie, a Personal Branding Specialist, shares with us what we need to do to ensure our brand is protected and well represented.