Changing business and client expectations will be a addressed at this year’s PCO Conference in Melbourne. The inclusive industry program will examine meeting sector changes and the outlook for key segments in the next few years.
The Association will also offer delegates, sponsor and exhibitor staff complimentary access to the six (6) post event workshops. Places need to be booked on the registration page or by emailing the secretariat.
The conference will deliver a thought provoking business program combined with ample opportunities for networking and peer to peer discussion.
From Dr Frank Gelber, Chief Economist at Biz Shrapnel to Prof David Weaver and the “Lifecycle of Destinations”, we will examine Aviation, Venues, Global Meeting Trends and the continuing impacts of Technology. We will also address new age marketing and the development of online business communities.
The bread and butter issues have not been forgotten and will include a lengthy session on industry business models.
The provisional program has been published on the conference web, it has been designed to be inclusive and encourage discussion.
The owner/directors SIG will be held before the conference and will be facilitated by Richard Woodward. Richard’s brief is to establish 6 issues of importance the Association can address in 2014. The short list will be prepared following consultation with members and presented to SIG attendees for discussion and evaluation.
Visit the website for details, early bird registration will close in four weeks. http://conference.pco.asn.au
You can’t afford to miss it!