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PCOA Webinar Series: Practical tips and advice on effective content writing for event managers
November 14, 2019 @ 1:30 pm - 2:00 pm
Date: Thursday 14th November 2019
Time: 1:30 pm to 2:00 pm – Australian Eastern Daylight Savings Time (AEDT)
Have you heard our attention spans are shorter than ever? What if the real problem isn’t lack of attention but lack of effective writing? Conference organisers rely on the written word to attract an audience but, too often, it’s hard to distinguish one event from the next. How can a focus on effective writing improve all your content?
Sarah Mitchell has designed a webinar to help event managers create the kind of content people want to read. She shares advice on how to approach your written content with a combination of art and science to achieve better results. Sarah shares her secret sauce to gaining and keeping a reader’s attention, the first steps to increasing registrations.
During Sarah’s webinar you will:
– Discover why writing needs to change for the modern reader
– Learn how to write better headlines and subject lines
– Find out about free tools to help you improve your writing
– Receive resources and research to guide your efforts in content creation
Presenter – Sarah Mitchell
Sarah Mitchell, founder of Typeset and Global Copywriting, loves helping businesses convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to make the world a better place for readers everywhere.
Sarah sits on the judging panel for the international Content Marketing Awards and speaks regularly at Content Marketing World in the USA. She has received multiple awards across different categories for content marketing including writing, strategy and podcasting. Sarah is the Australian Consulting Editor of Chief Content Officer magazine.