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PCOA Webinar Series – How to Keep Your Flagship Events Fresh with Mark Hollis
February 21 @ 1:30 pm - 2:00 pm
Date: Thursday 21st February 2019
Time: 1:30 pm to 2:00 pm – Australian Eastern Daylight Time (AEDT)
This webinar will focus on the key strategies used to keep an annual conference with return delegates fresh, leaving them wanting more.
How do you keep things fresh and new each time without throwing out the things that have worked previously?
How do you continue to exceed delegate expectations each time when the bar has already been raised?
Communicating the key messages of a business in a way that is engaging and memorable each and every time is a key challenge Mark and his company Jetts understand.
During this webinar Mark will discuss:
• How to align business strategy with conference deliverables
• Pushing the boundaries may mean accepting some collateral damage
• Learning from the past to inform the future.
Presenter – Mark Hollis
Mark has managed the Jetts conference for the past five years. Mark comes from a project management background and has applied this focus to the annual Jetts conference. Managing the conference deliverables and meeting stakeholder expectations are key focuses for Jetts. With ‘purpose’ at the core of the conference delivery, the team works on ensuring that all outputs align the business strategy for the next 12 months. Whilst project management can sound a bit dry, a Jetts conference is anything but, with a high energy, engaging and memorable experience enjoyed by the Jetts network each year.