The Professional Conference Organisers Association have appointed Maxine Tod to the newly-created role of Director of Business Partnerships. Maxine will bring a wealth of experience to the role, having previously worked for 13 years as International and Domestic Business Development Manager, Palazzo Versace.
Maxine worked from December 1999 to September 2000 on the pre-opening of Palazzo Versace, the world’s first full fashion-branded hotel. When the hotel opened Maxine became an integral part of the sales and marketing team, remaining with Palazzo Versace for the following 12 years. Her responsibilities as a business development manager covered domestic and international MICE business, attending trade shows, and hosting domestic and international media familiarity tours.
During Maxine’s years at Palazzo Versace she used her contacts and knowledge to secure partnerships with corporates and major airlines within Australia and New Zealand.
Maxine has continued to expand her contacts within the industry by working in a liaison role for Tourism Events Queensland, helping showcase the attractions Queensland offers by touring with travel groups and media.
Maxine’s exposure to the hospitality and conference industry began in New Zealand where she worked for a major new hotel built by one of the country’s two main brewing companies in Hawke’s Bay.