A broken leg in 2008 (after playing rugby for England) was the tipping point for me, where I became aware of the true power of social media and how it plays a role in branding and business as a whole. Not one to rest on my laurels and wait for an opportunity to come knocking, I decided to make the most out of the injury time-out, posting my injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online. Unsurprisingly, the video went viral and received over 27,000 views in a matter of weeks. Watching the volume of inquiries flood through justified the value of great content and solid network connections for brands on social platforms… and an idea was formed.
Upon my return to Australia and becoming actively involved in social media marketing via digital marketing agencies, I launched my own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first. The educational and training role is a passion of mine that goes with the job – exciting whoever I present to and adding substance and experience along the way… including some powerful case studies from our very own campaigns we have/are working on too! A few achievements so far: board of directors at Rugby Vic, guest lecturer at RMIT, social media resident for Channel 7 news, Today Tonight, SEN radio special guest, SBS radio news commentary, along with speaking interstate and overseas.