LinkedIn and Twitter have become key networking and marketing 
tools for savvy companies and professionals alike.
The main advantages of having a large network of social media connections are engagement with prospective customers and clients, attraction of new business and … Read more
Contemporary customers are looking for more than a purely transactional relationship with your brand – they want to interact with you. It’s true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, … Read more
With the widespread acceptance of social networking as a viable means of business communication, professional conference organisers have more power than ever to promote their events. Sarah Mitchell explains why adopting an engagement model is vital for your success.
Social … Read more
The PCO Association’s Business Partner Program is available to organisations with an interest in, or who supply to the conference and events sector. The Business Partner Program was developed to facilitate engagement between Professional Conference Organisers and the greater conference, meetings, and events community.
