Minister for Trade and Investment Andrew Robb has launched a new initiative to attract more international business events to Australian shores.
Building on the success of the recent China-Australia Free Trade Agreement (ChAFTA) in securing greater opportunities – both at home and abroad – for the local tourism sector, Mr Robb said the ‘Attracting Business Events to Australia’initiative, will further enhance Australia’s thriving tourism market.
“Business events in Australia have a global reputation for being first-class, stellar events; they’re extremely important in terms of promoting Australia to the world,” Mr Robb said.
“They showcase Australia’s business capabilities, foster trade and investment outcomes, facilitate stronger people-to-people links and make a significant contribution to our economy.”
‘Attracting Business Events to Australia’ sets out a framework for the Australian Government – through Austrade and Tourism Australia – to work with industry during the bidding and event-delivery process.
Under the new framework, Austrade will coordinate ministerial support for an event and will organise onshore and offshore promotion, while Tourism Australia will partner with industry to provide marketing and promotional materials.
“This new framework demonstrates the common sense approach this Government has taken to the tourism portfolio, by moving it under the trade umbrella; allowing closer alignment between the work done by Austrade – our export promotion agency – and Tourism Australia,” Mr Robb said.
“The high-yield economic benefits of hosting business events – not just for the tourism sector but for the wider community – are key contributors to the Government’s economic diplomacy agenda, and are highly effective vehicles for driving industry growth, which is in keeping with the Government’s trade and investment priority areas.”
President of the PCO Association, Barry Neame, welcomed the Ministers announcement and said “the Association looks forward to working with the Government under this new framework which will provide a much needed boost to our efforts to attract International Meetings to Australia.”
The full copy of the Minister’s media release can be found here. The Association’s annual conference commences this Sunday in Canberra.