Contemporary customers are looking for more than a purely transactional relationship with your brand – they want to interact with you. It’s true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your inbound marketing for events, it also involves building a community.
Establishing a community will help retain customer loyalty amongst the glut of event marketing competitors all clamouring for attention, as well as attract the “right” kind of new customer. A community is a two-way conversation.
A living, breathing thing that’s interactive and social. Ok so there will always be some bystanders in the crowd that just watch and listen – but many will also participate and share, which is where the community weapon really plays out.