Big Data in Events

The world is full of data. From tracking purchases and number plates to online website visits.

What about for meetings and events? How can we use the data that is available to create better and more profitable exhibitions, conferences and experiences?

Big Data guru, Simon Elisha, tells us how … as well as revealing some simple ways to get started.

Meetings Industry Insights, the PCO Association interview series for PCOs, event organisers and meetings industry professionals.

The 9th Annual PCOA Conference and Exhibition will be held at the Brisbane Convention and Exhibition Centre between 27 – 29 November 2016