Around the block booking – or pirate booking – when attendees are tricked into booking rooms outside the official conference room block is one of the most important discussion topics of the year. The word ‘attrition’ is now heard on a daily basis- leaving even the most confident meeting planners shaking in their boots. Pirates, we declare, pirates!
ABTS Convention services, a global company specialising in serving medical associations in the US developed “Support Associations, Book Official!”, a meetings industry awareness campaign designed to counteract increasingly larger industry challenges caused by ‘around the block’ booking.
The www.SupportAssociations.com website allows interested event planners and associations to estimate their revenue loss due to around the block bookings through a free to use Revenue Loss Calculator. Interested event planners and associations can now download the whitepaper “AROUND THE BLOCK BOOKING: HOW MUCH MONEY ARE YOU LOSING?” to find best steps and recommendations to protect your meeting.
Source: Chris Hurd at MiceBTN