The Conference Collective Podcast Series 4
Welcome to the ‘The Conference Collective’ Podcast, celebrating the best in innovation and leadership from those who are creating a positive change in the business events industry. A podcast brought to you by the Professional Conference Organisers Association Inc. and hosted by Libbie Ray from Connected Event Group. This podcast provides listeners with behind the scenes access to some of the key innovators in our industry as they share their honest and raw insights. It highlights how collaboration, innovation and resilience are at the core of the events industry and the reasons we have managed to survive through the most challenging time our industry has faced. Get ready to learn more about the brave new world of the business events industry.
This season of ‘The Conference Collective’ Podcast was primarily recorded live at the PCOA24 conference, in Connected Event Group’s portable recording studio. We will be back recording new episodes at PCOA25, so please reach out to The PCOA if you are interested in starring as a guest for next season!
Episode 9
Next Horizon Thinking: How to Future-Proof Your Events with Ashton Bishop
We dive into the power of AV technology as a strategic tool, the importance of long-term innovation in event planning, and how Predatory Marketing can help your event messaging stand out. Ashton shares actionable insights on how to elevate your events with smarter tech decisions, stronger messaging and a clearer vision for the future.
About Ashton Bishop:
When it comes to speakers, Ashton is of the rare variety, in that he’s actually out in the field applying his theories and working the tools with some of Australia’s largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness.
Ashton has spent over 20 years working internationally on some of the world’s biggest brands, running million-dollar campaigns for billion-dollar brands – specialising in Predatory Marketing – pinpointing how brands can grow by outsmarting their competitors. He’s a business owner and serial entrepreneur, always challenging, often controversial, and always focused on what gets results.
Ashton’s LinkedIn: https://www.linkedin.com/in/ashtonbishop/
Step Change Website: https://www.hellostepchange.com/
Thank you to our webinar and podcast partner for 2025 – Connected Event Group