Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


Practical Marketing Tips to Increase Conference Attendance

Tuesday 12 September 2017 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

Strategic, planned and integrated communications is essential to achieving your event goals. Once you have a plan you will need to choose the right marketing channels to reach your audience. In this webinar you will learn both strategic and practical tips to promote your event. Find out how to successfully promote and market your event across your website, email marketing, social media, PR and collateral – to get tickets sold and get bums on seats!

1. Communications strategy – goals, objectives, audience analysis & key messages
2. Online marketing
3. Email marketing
4. Social media
5. Marketing collateral
6. Advertising
7. PR

Presenter – Debbie Bradley, Group Account Director, Zadro

Debbie Bradley_Zadro_BW SMLDebbie is a savvy communications professional, and an integral member of the Zadro team. With more than 15 years experience, she assists organisations to achieve their communications objectives through her expertise in PR, strategic planning, digital engagement, social media and marketing.

Debbie has worked with both Association and business event sectors delivering marketing and PR for conferences and exhibitions by engaging audiences, members, media and partners. Zadro are experts in building awareness for conferences by utilising your channels across digital & social media, marketing collateral, advertising and PR.

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PCOA members have complimentary access to the recordings of all webinars via the members section of the website.