Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


How to work better with Executive Assistant clients

Thursday 22nd June 2017 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

Attend this interactive session to find out what makes executive assistants tick, what their expectations are, how they would like to be approached and how they expect to work with suppliers.

This is an opportunity to find out more about a group of buyers who are not a part of your industry yet represent one of the highest areas of potential revenue growth for you and your organisation.

Russell will discuss:

– Pain points for executive assistants when working with meetings professionals
– How to get and keep business from time poor but savvy executive assistant clients
– Times and clients have changed but the meetings industry hasn’t yet caught up. How to get ahead and stay ahead.
– There’s no one size fits all for corporate clients.
– Scope and size of events and budgets organises by EAs.
– Disruption has arrived in the in meetings sector. Adapt and thrive.

About the Presenter – Russell Peacock

russell peacock sml

Russell Peacock is Chairman of SPL Learning & Media, owner of Executive PA Media, which has the largest audience of senior and executive level assistants in the world.

Russell has a background in media and began his career in Fleet Street, the heartland of the news industry. His experience in the news sector and later in exhibitions showed him that regardless of the media platform, a fully engaged and relevant audience is the key to successful business & marketing communications.

He purchased Executive PA in 2002 from the Daily Mail Group and with his team has built it from a single UK printed product, to become the world’s leading multi-channel media outlet for PAs & EAs.

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PCOA members have complimentary access to the recordings of all webinars via the members section of the website.