Online learning is the focus of our PD program.  Members and non-members are welcome to join the webinars.

PCOA webinars assist:

  • People already in the conference, meetings and events industry who need to update their skills
  • People changing career or seeking career advancement
  • New practitioners who want to learn more about the conference, meetings and events industry
  • Organisations who want to improve the skills of their staff
  • Directors/Owners of Independent Conference & Event Management Companies
  • Association In-house Conference & Event Managers & Coordinators
  • In-house Government Conference & Event Managers & Coordinators
  • Corporate In-house Conference & Event Managers & Coordinators
  • Employees of Independent Conference & Event Management Companies


VIROLOGY: The science of spreading your message wide and far

Thursday 27 September 2018 |  Time:   1:30 pm to 2:00 pm AEST

Webinar Overview

Word of Mouth is the best form of Marketing there is, especially for conferences and events where viral buzz about an event can make it or break it. But what makes consumers share information with each other? In this webinar Dr Brent Coker will discuss the science behind why things go viral, how to make highly shareable marketing messages, and how to create that ‘buzz’ necessary to turn your event from a gathering into a talked about event worth attending.

Brent will uncover:

Going Viral
What’s the key to making something go viral? Brent discusses the myth of controversy, and the fundamentals of creating shareable content.

Emotions part 1
Why is it that when we experience something memorable it causes us to tell others? The answer is because of emotions. Learn how to create strong emotions in your content to drive sustained sharing.

Emotions part II
Emotions are important for getting your message shared, but how do you transmit them? Brent discusses emotion transmission, and the role of music and memories.

Grabbing and keeping attention
Fundamental to viral marketing is grabbing and keeping people’s attention. Brent discusses how to create anticipation and the role of storytelling.

Self enhancement
Why do people share some content but not others? Learn the psychology behind sharing, and the role of membership cues and core values.

Presenter – Dr Brent Coker

Brent Coker woke up one day to find his “Freedom to Surf” study had gone viral. Since then, he has been researching why ideas spread, and what causes people to share. He has a PhD in online consumer psychology and is developer of the bump algorithm that predicts the spread of memes and video ads. Coker’s research has appeared in the New York Times, Washington Post, and Scientific American, to name a few. He lives and works in Melbourne Australia (University of Melbourne), where in his spare time he enjoys cycling for fitness and motorcycling for fun.

PCOA members have complimentary access to the recordings of all webinars via the members section of the website.