Meetings Industry Insights Archives


CLICK HERE for the Meetings Industry Insights Latest Video

Gary Grimmer - Subvention

Subvention is a complex and core part of international events. It also has a little bit of mystery involved with it, due to confidentiality arrangements.

We wanted to shine a light on the mystery and make crystal clear what it is and how to take advantage of it. We also ask who are our competitors and how do we get a competitive advantage.

Gary Grimmer from GainingEdge.com is our guest on this episode of Meetings Industry Insight. With over 30 years experience in consulting on events in the international market, his depth of knowledge in the area of subvention is just what we needed.

During the interview I referred to a couple of different reports. Here are the links for those reports for some additional reading and research.

Business Events Council of Australia
Deletes Access Economics
UK paper from Business Visits and Event Partnership

Peter Sugg - Delegate Engagement

It is great when delegates turn up to your event, but it is FANTASTIC when they engage.

Sending more emails doesn’t help them engage, so what does?

Join Warwick Merry on this edition of Meetings Industry Insights as he talks with Peter Sugg from AST Management about how to engage delegates Before, During and After the event.

Jason Holmes - Insurance for Events

Insurance is an essential part of our industry. It is all about minimising risk and the impact of unexpected events happening.

In this episode we speak with Jason Holmes from H2 Insurance Solutions about what insurance we need and which insurance products can make our events more attractive.

Simon Elisha - Big Data in Events

The world is full of data. From tracking purchases and number plates, etc., to online website visits.

What about for meetings and events? How can we use the data that is available to create better and more profitable exhibitions, conferences and experiences?

Big Data guru, Simon Elisha, tells us how … as well as revealing some simple ways to get started.

Jane Anderson

Networking is important at events, but it is just as (or even more) important outside of events.

This edition of Meetings Industry Insights addresses the question, “How do I get more business via networking”?

Jane Anderson is an authority on using LinkedIn to leverage your network and grow your business. In the show we walk through some easy to implement ideas to demonstrate to you how to do it.

Tim Dwyer

What happens when it is time to move on? How can you free yourself from your business and access the value you have put in to it?

In this episode we talk with Tim Dwyer of Shirlaws about Succession Planning – what it means, when to do it and what it means for you as a business owner.

Dr Brent Coker

One of the keys to a successful event is the marketing of the event.

In a world where we continue to struggle to get the message read by our delegates, how can we effectively market our events? Better still, how do we make our marketing go viral?

Dr Brent Coker is a Lecturer for Marketing at University of Melbourne and the author of the book Going Viral. Find out what he has to say about the best way to market your event.

Sue Currie

Branding is important to us. It is reflected in what we do, who we are and what we look like.

Projecting our branding can be a challenge in the meeting industry, as our events are covered in everyone else’s brand. Also, events typically have a more casual base … So behaviours can be a little “looser”.

So how do we stand out?

Sue Currie, a Personal Branding Specialist, shares with us what we need to do to ensure our brand is protected and well represented.


Dr Josh Packard

Many associations suffer from either member retention issues or getting members to attend their major events. What can be done about this?

Dr Josh Packard has done significant research on a major association on how to retain, attract and re-engage their membership. This association is the church.

In this episode we talk about what his research has shown and how associations and event managers can better engage their audiences to create more sustainable events and associations.


Thom Singer

One of the key elements of any conference is networking. But it is one of the things that delegates tend to do poorly. In this interview, the Conference Catalyst Thom Singer shares some ideas on how best to use a conference as a way to grow your network and increase your personal value.


Amanda Bain
In this episode of Meetings Industry Insights we are again talking about bums on seats but from the association perspective.

We speak with Amanda Bain who has been the event organiser for two different associations as well as organising other events. Some of the ideas presented are in direct contrast to the previous episode for open programs. It shows the different needs for a member based event as well as showing the need for evaluation in your own market place for what actually will work for you.


Natasa Denman
In this episode of Meetings Industry Insights, we speak with the author of the upcoming book Bums on Seats. Our conversation is about how to get attendees in to you open programs. We cover advertising on social media, the slow sell and other techniques to get bums on seats. There are some great tips here even for organisers who don’t run open programs. Some of the techniques are easily transferable into the association and members market.

Craig Rispin
One of the key questions addressed is what are some of the simple things that event organisers and meetings professionals are doing. You will be surprised at some of the low cost, high impact technology that organisers are using with great effectiveness.

Bill MacDonald
In this interview we get the US perspective on digital disruption in the meetings industry. We find out some of the emerging technologies that can improve the visitor experience and the experience from the event organiser perspective.