Meetings Industry Insights


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Welcome to Meetings Industry Insights, the PCO Association interview series for PCOs, event organisers and meetings industry professionals.

During the course of 2016, the renowned Warwick Merry MC, will be conducting a series of interviews with a diverse range of experts on social media, event organisation, digital disruption and more…

CLICK HERE for the Meetings Industry Insights – Archives


Latest Interview - Gary Grimmer - Subvention

Subvention is a complex and core part of international events. It also has a little bit of mystery involved with it, due to confidentiality arrangements.

We wanted to shine a light on the mystery and make crystal clear what it is and how to take advantage of it. We also ask who are our competitors and how do we get a competitive advantage.

Gary Grimmer from GainingEdge.com is our guest on this episode of Meetings Industry Insight. With over 30 years experience in consulting on events in the international market, his depth of knowledge in the area of subvention is just what we needed.

During the interview I referred to a couple of different reports. Here are the links for those reports for some additional reading and research.

Business Events Council of Australia
Deletes Access Economics
UK paper from Business Visits and Event Partnership