Subvention is a complex and core part of international events. It also has a little bit of mystery involved with it, due to confidentiality arrangements.
We wanted to shine a light on the mystery and make crystal clear what it is and how to take advantage of it. We also ask who are our competitors and how do we get a competitive advantage.
Gary Grimmer from GainingEdge.com is our guest on this episode of Meetings Industry Insight. With over 30 years experience in consulting on events in the international market, his depth of knowledge in the area of subvention is just what we needed.
During the interview I referred to a couple of different reports. Here are the links for those reports for some additional reading and research.
Business Events Council of Australia
Deletes Access Economics
UK paper from Business Visits and Event Partnership