Workshops


The workshops will be held on Sunday 27th November 2016.

Workshops must be selected at time of registering for the Conference. Workshop numbers are limited.

1.00pm – 2.30pm  – Workshops 1 – 3 + In house Events Managers SIG 
In house Event Managers only can attend the SIG

3.00pm – 4.30pm – Workshops 4 – 6 + Owner/Directors SIG
Owners or Directors only can attend the SIG

Workshop 1 - The Rules of the Game for Business Success in China

Presented by Leonie McKeon, China-Educated Strategist

leonie-mckeon_headshot-smlOne of the most challenging cultural issues for Western people when doing business with Chinese people is having the knowledge to play the game of negotiation. Chinese culture encapsulates the practice of negotiation in the 36 Chinese Strategies, derived from “The Art of War”. To maximise your business success in China it is crucial that you know how to recognise and respond effectively to the 36 Chinese Strategies.

Most Chinese people know and unconsciously use these strategies in everyday communication, and they are a normal practice of their everyday life. Leonie explains and gives practical contemporary examples of these strategies in action, which her audiences can relate to and then recognise in their business communication. To function successfully in China, knowledge of the Chinese negotiating culture, which means how the 36 Chinese Strategies are used, is your greatest asset.

Recommended for PCOs, Association Event Managers, Independent Meeting Planners, Industry Suppliers

Workshop 2 - Becoming Pressure Proof

Presented by Michael Licenblat, CEO, Bounce Back Fast

michael_licenblat_headshot-smlIn your current business climate, you will be under great stress to deliver more in less time with fewer resources. There will always be days of setbacks and ongoing problems, changes you can’t control, and workloads that never seem to end. You will be required give more of yourself, take on greater responsibility, and, at times, find yourself right out of your comfort zone. Will you be resilient enough?

The reality is that your business future will be filled with pressures and changes that will both challenge you and open up new levels of possibility. A major key to your success is being able to flow with change, adapt to pressure, and stay engaged and motivated – without burning yourself out. This is greatly determined by how well you can build your personal resilience and bounce back from the setbacks, pressures and stresses that may otherwise slow you down or wear you out.

In this presentation, Michael will walk you through the 6 stages of personal resilience so that you can be more adaptable and positive and perform become ‘better under pressure’.

Recommended for PCOs, Association Event Managers, Independent Meeting Planners, Venues, Destinations, Industry Suppliers

Workshop 3 - Killer Content Marketing & Digital Strategies for PCOs

Presented by Adam Franklin, Marketing Manager, Blue Wire Media

adam-franklin-smlAre you overwhelmed by the thought of content marketing? But you also know you should be doing it? Adam Franklin’s workshop will show you how to come up with plenty of interesting topics and give you a system for creating it, publishing it and repurposing it without getting overwhelmed, or distracted.

You’ll walk away with enough content ideas for 6 months, and an editorial publishing plan to create it and repurpose it for blogs, videos, Facebook, e-books, Instagram, Twitter and podcasts. This highly interactive workshop includes templates and resources so you can implement digital marketing that works!

Recommended for PCOs, Association Event Managers, Independent Meeting Planners

Workshop 4 - Case Study: Building a Conference Budget

Presented by Mike Pickford, Executive Director, ASN Events

mike-pickford_headshot-smlIf you have an association client, you will know that risk is at the forefront of their mind in making decisions about their conference. Accurately estimating and predicting financial scenarios will go a long way to reducing risk.

This session will share some experiences and ideas that should help you present convincing and realistic scenarios to your client. A working knowledge of excel and mathematical formulas will be essential.

Recommended for PCOs, Association Event Managers, Independent Meeting Planners

Workshop 5 - Leadership Edge - Building your Leadership Mindset and Capability

Presented by Sonia McDonald, CEO & Founder, Leadership HQ

sonia-mcdonald_headshot-smlThis inspiring, big impact and empowering workshop will give you the skills and mindset to be a Leader. Today. You will walk away knowing you are a leader and you will gain the skills and capability to lead.

Leadership means results. Sonia McDonald will give you the practical skills and tools through a neuroscience lens to get the best results.

Recommended for PCOs, Association Event Managers, Independent Meeting Planners, Venues, Destinations, Industry Suppliers

Workshop 6 - What Sponsors Want and Where to Find Them

Presented by Julian Moore, Director, Strategic Membership Solutions

julian-moore_headshot-smlThe offer of putting a sponsors logo on your website is now more likely to offend than entice a potential sponsor. In this practical workshop Julian will provide delegates with greater insights into what sponsors are seeking from partnerships and how you can provide that value most cost effectively. Julian will also share his knowledge on how best to find great potential partners – and how to convert that potential into a profitable and successful partnership.

Recommended for PCOs, Association Event Managers, Independent Meeting Planners